Ahmedabad, 3 November 2011

Europe’s second largest car manufacture company French car-maker PSA Peugeot Citroen today organized a groundbreaking ceremony for it’s Indian car manufacture plant at Sanand, Gujarat.

The groundbreaking ceremony was held strictly according to Gujarati customs.

All PSA Peugeot senior officials including Mr. Grégoire Olivier, Member of the Managing Board PSA Peugeot Citroën and CEO of Asian Operations, Mr. Vincent Rambaud, Director General of Peugeot and Mr. Frédéric Fabre, Managing Director of PCA Motors India were wearing Gujarati turbans during the groundbreaking event. They participated in groundbreaking ceremony as per the instruction of Brahmin pundit with Sanskrit shlokas in air.

A short interesting video of this is presented above.