Disney Hotstar to offers free viewing for all mobile users during Asia Cup and ICC Men’s Cricket World Cup 2023
June 09, 2023
Mumbai: Disney+ Hotstar today announced that the Asia Cup and ICC Men’s Cricket World Cup tournaments being held later this year, will be made available as free-to-view to all mobile phone users accessing Disney+ Hotstar.
The move to lift the paywall for mobile-only viewers of both, the Asia Cup and the ICC Men’s Cricket World Cup, is aimed at further democratizing the game of cricket and making it accessible to as many mobile users in India as possible for the duration of the season.
“Disney+ Hotstar has remained at the forefront of the rapidly evolving OTT industry in India and the various innovations we have introduced to continue enhancing the viewer experience has allowed us to delight our audiences across the region. Making the Asia Cup and ICC Men’s Cricket World Cup available to a wider audience, we believe, will help us grow the overall eco-system,” said Sajith Sivanandan, Head of Disney+ Hotstar.
Disney+ Hotstar has created strong viewership momentum for cricket properties, with successful tournaments including the Asia Cup 2022, ICC Men’s T20 World Cup 2022, and ICC Women’s T20 World Cup 2023. The recently concluded India vs Sri Lanka, India vs New Zealand as well as India vs Australia tournaments also fared well for the platform. DeshGujarat
Recent Stories
- Banas Dairy announces hike of Rs. 15 per kg fat of Milk
- Surat Congress candidate Nilesh Kumbhani's nomination form facing invalidation procedure
- ACB Gujarat decoy traps private hospital's staffer for bribery
- Chaitar Vasava has 13 FIRs against him under over 30 IPC sections in 3 police stations
- WR to run 2 pairs of Sabarmati-Barmer Special trains for summer
- ACB Gujarat files offence against SK Langa and son for disproportionate asset
- Kshatriya agitators announce part-2 programs in Gujarat